OCMasters Complete Marketing

OCMasters Complete Marketing sends every e-commerce event in your OpenCart store to Google Analytics 4, Google Ads, Meta, TikTok, Microsoft Clarity and Microsoft Ads, from a single module. It also includes a cookie banner with Google Consent Mode v2, so tracking only starts after the visitor agrees.

Google Analytics 4 with or without Tag Manager

• Direct gtag.js: enter your G- measurement ID and the module does the rest. You don't need Google Tag Manager.
• Google Tag Manager: every event is pushed to the dataLayer in the standard GA4 e-commerce format, ready for your own tags.
• Purchases are sent from the server too (Measurement Protocol), so ad blockers and closed tabs don't cost you sales data.
• DebugView mode for testing.

Google Ads

• Purchase conversion with value, currency and order number.
• Enhanced conversions with the customer's hashed e-mail and phone number.
• Dynamic remarketing for every product event.

Meta Pixel and Conversions API

• The Facebook / Instagram pixel with ViewContent, AddToCart, InitiateCheckout, Purchase and more.
• Conversions API: the same events go from your server to Meta with the same event ID, so Meta counts them once.
• Advanced matching with hashed customer data, fbp and fbc cookies.
• A test event code for Meta Events Manager.

TikTok, Microsoft Clarity and Microsoft Ads (Bing UET)

• TikTok Pixel with ViewContent, AddToCart, InitiateCheckout, CompletePayment and Search.
• Microsoft Clarity heatmaps and session recordings.
• Microsoft Ads UET tag with revenue and product IDs for remarketing.

All e-commerce events

view_item, view_item_list, select_item, search, add_to_cart, remove_from_cart, add_to_wishlist, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, sign_up, login and generate_lead (contact form). Turn each one on or off separately.

• Product ID as product ID, model or SKU, so it matches your Merchant Center feed.
• Prices with or without tax, brand and category path.
• Works with AJAX add-to-cart, the standard checkout and the Journal 3 one-page checkout.

Built-in cookie banner and Consent Mode v2

• The cookie banner of OCMasters GDPR & Cookie Consent is included: per-category choice, 5 positions, your colors and texts in every language.
• Google Consent Mode v2 is set before any Google tag.
• Meta, TikTok, Clarity and UET only load after consent. Events that happen earlier wait and are sent as soon as the visitor agrees.
• Already using OCMasters GDPR & Cookie Consent? Complete Marketing detects it and uses its banner, so your visitors only see one.

Why OCMasters Complete Marketing

• One module instead of five: no separate pixel, GA4 and cookie extensions that conflict with each other.
• Clean code: no changes to OpenCart core files, events only.
• OpenCart 3 and 4, the default theme, Journal 3 and Journal for OpenCart 4.
• The settings page shows which platforms are active and where the consent comes from.